StreetSmarts VR provides distributed, immersive VR training to police departments to improve officer judgement and reduce avoidable police-citizen violence



George Lamb Founder, CEO

George Lamb

Founder, CEO

Alice Formwalt Co-Founder, CPO

Alice Formwalt

Co-Founder, CPO

George is the Founder and CEO of StreetSmarts VR. In 2008, he commissioned in the United States Marine Corps, and served as a Reconnaissance Officer. During his time in the Marine Corps he completed operational deployments to Japan, South Korea, and Afghanistan. He is a founding Board Member of the refugee relief organization No One Left Behind, a Defense Fellow with the Truman National Security Project, and a member of the Atlantic Council. George holds degrees from the US Naval War College and Columbia University.

Alice is the CPO of StreetSmarts VR. Before joining StreetSmarts VR, Alice managed multiple UX and product strategies for venture-backed AR and FinTech startups. At Stanford’s Neuroscience Institute, Alice conduced UX research to assess the usability of stock trading apps. In addition, she conducted human factors research of simulation-related products, systems, and environments at George Mason University. Alice holds a BA in Cognitive Sciences from the University of Virginia and is currently pursuing an MS in Games for Learning at New York University.